Benefits of Selling Private Label Products on Amazon
In this article, we will break down the process of how to sell private label products on Amazon.
Amazon has become a popular option for ecommerce sellers to make money from home. There are now over 2 million third-party sellers on the platform.
While many sellers focus on drop shipping and selling branded products, private labeling is another option for those looking to start their own business. In fact, many 3rd-party sellers already sell private label products on Amazon.
Amazon private label products are items that you produce with your own brand and logo. This is different from selling branded items, which would sell under the name of the brand owner instead of your own.
There are several advantages to selling your own private label products on Amazon, such as higher profits and more control over branding and pricing. Plus, it’s easy to get started.
What are Amazon Private Label Products?
Amazon private label products are any items that you manufacture or source with your own logo or brand name on them. While you can also sell branded items on Amazon, choosing to go with a private label allows you to create a unique product that your competitors can’t easily copy and sell at lower
Amazon private label products are items sold on Amazon by a seller who owns the brand and manufactures their own products. They are different from third-party sellers, who are resellers of existing products.
It’s a good time to be selling private label products on Amazon. According to ecommerce experts Jungle Scout, there has been a 63% increase in private label product sales in the past year alone.
The first step to selling a product on Amazon is to find one to sell. But it needs to be something that people want, that you can make or source, and that other sellers aren’t already selling in large numbers. Keep the following in mind:
Benefits of Private Label Products
For many ecommerce brands, the decision to have their own private label brand is a no-brainer. The benefits of private label are many, but here are four ways your private label can help:
Increased control. You have full control over what goes into your product labels and packaging. This means you can offer more products or tighter margins. You also have the ability to change your packaging and labels at any time — an advantage that’s lost when dealing with a third party.
Brand identity. With your own brand name on the packaging, you can create a unique image that reflects your brand’s values, mission and personality without any third-party edicts or guidelines interfering.
Price control. You determine pricing and margins for your private label products, which gives you more flexibility to move inventory to higher-margin items or take advantage of seasonal niches that give you better margins than other manufacturers provide. In addition, different types of audiences may want different price points for your products, so a streetwear brand selling $12 T-shirts might be willing to sell a $200 sweater for a much higher margin than a luxury brand selling $2,000 fur coats.
Marketing leverage. As mentioned above, creating a unique image for your brand can greatly increase marketing leverage when