Marketing is one of the most powerful resources when it comes to pushing the boundaries of a business, even in the worst moments of a market, because it is through marketing that it is possible to build several important values to drive a business, engage and achieve target Audience. By size power, almost always, the marketing industry is the last to undergo cuts within a well-structured company in difficult times. When it comes to the internet marketing then you can go for the best there.
Every successful company has a well-structured marketing, regardless of the channel of action and practices that are diverse, it’s true. What is common in the relationship of these successful companies and marketing is just the practice.
You should know that I have huge interest in marketing, especially in digital marketing, but much of what we have applied in internet marketing has its roots in marketing known as traditional, so I am always connected in all the news related to this subject.
Well, you may have heard about SEO strategies right?
Well, they are planned and executed actions so that your virtual store has a prominent position in the organic results of the search engines. A good example is the Google Trends tool, which shows the search demands for each keyword. It will help you in this process that has become essential for anyone who wants to succeed in online sales.
Content Marketing comes as a fully effective weapon at this point. For example, by placing photos and author descriptions in your online store (nothing to get the text that the vendor sent you, please!), You can improve your positions in Google search results that identify you as a website source of original content, and may even become a reference in a particular subject.
And, let’s face it, getting well on Google is getting pretty good on tape, is not it? So study and invest! That will be worth it.
Conquer your client and he will be faithful to you “in joy and in sorrow”
It is not enough that the customer visits your site, it has to buy does not it? In fact, more than buying once, the satisfied customer will come back and buy again.
If he is very satisfied he will still speak well of his business to other people – who probably have the profile similar to his and therefore will be a full plate of new e-consumers for his virtual store!
Okay, but how do you get this feat? Well, you have to work hard to keep customers loyal . For this, it is necessary to establish links, to make new opportunities for new contacts and – why not? – pamper shoppers with details that make all the difference.
For example, what woman would not be happy to receive at home, in addition to the makeup products she just bought, a custom brush with the store brand? So surprise and reap the results of a satisfied customer who will return.
Remember that customer has your store in your hands
Remember that the customer does not just buy from home, by the computer, as it is more and more aware of what we call Mobile Commerce. Therefore, invest in specific actions for your consumer who accesses your store from a mobile device. Remember that your store having a responsive layout or an application to make it easier to purchase is no longer a luxury but a must not to miss sale!
In addition, there are some mobile advertising solutions on the market that allow you to offer the customer an experience with your brand according to your location or some accomplished check-in, for example. In this case, the tip is: stay connected! This market is renewed every day and you can not be left behind!