If you are thinking of promoting your e-commerce to the audience of Generation Z (from 11 to 26 years old), how about using TikTok ads? This social network has a higher conversion rate in this age group than Instagram and Twitter, according to a report by the Harris Poll Brand Platform.

TikTok, for those who don’t know, appeared in 2016 on the initiative of the Chinese company ByteDance. It is a social network that allows its users to create and publish short videos from 15 to 60 seconds.

In September 2021, this social network reached the mark of 1 billion active users. To give you an idea, the TikTok app was the most downloaded in 2021, surpassing Instagram, WhatsApp and even Facebook.

In addition, a fifth of users of this social network say they use the app more than 5 hours a day. In 2020, users spent 21 hours a month on TikTok versus 17 hours a month on Facebook. In other words, this is an audience that e-commerce owners like you cannot ignore.

HOW TO USE TIKTOK ADVERTISEMENTS?

The first step to creating TikTok ads is to register on the TikTok for Business platform and Ads Manager. From this platform it is possible to launch an ad campaign in just 6 steps, check it out below:

1 – Purpose:

Start your project by choosing an objective. Select, for example, to drive traffic to your website, increase your app installs, increase your online sales or attract new leads.

2 – Audience:

Right after choosing the objective, select your audience. You can work with custom audiences or audiences similar to the customers you already have. You can segment by audience, demographics, devices, interests and behaviors.

3 – Budget:

Set a daily or total budget for your campaigns and control your spending. Also, set your ad spending limits with just a few clicks at any time.

4 – Announcement:

Upload your own ad videos to TikTok or create a video using the tool available on the platform. Choose a thumbnail for your ad cover, enter your URL, your brand identity, your persuasive text and a call to action.

5 – Auction:

Once ready, your ads go to auction on the platform. TikTok has a smart auction system that ensures your ad will be shown to the right people at the right time.

6 – Optimization:

Once your ad is published, you can measure its performance using tools available on the TikTok Ads Manager platform. In addition, you can test and optimize everything to get better and better performance.

ADVANTAGES OF TIKTOK ADS

TikTok ads provide several advantages for e-commerces, such as:

• Possibility of reaching a young audience accustomed to buying online;
• Chance to captivate the audience with short videos that are very easy to produce;
• Ease of segmenting the audience and reaching the right people for your project.

Also, by partnering with digital influencers, you can increase your brand’s popularity and credibility on this social network. Thus, your e-commerce will become stronger among the younger audience, which is formed by the buyers of the present and the near future.

Create your TikTok corporate account, create your ads, hire TikTok video production service and start promoting your products or services.