With the advent of the World Wide Web, email was made available free of cost, with user-friendly interfaces, by emerging tech companies like Yahoo, Hotmail and Gmail. It soon became one of the most effective ways to communicate. With paperless communication, seamless usage and no additional cost, this medium was quickly adopted by millions of people worldwide. While these were perfect for personal use, Emails for Business required more features than those offered by the free plans. Today, we will look at the reasons for avoiding free email addresses as your business address and opt for an Email Hosting solution instead.

Reasons to avoid a free email service for business communications

1. Company image

When you are running a business, it is essential to come across as a thorough professional. It ensures that your clients believe what you say and you develop a strong professional association with them. If you are using a free email address, clients might feel that you are not too serious about your venture and do not want to spend a little more to get a Business Email address. It could pose a question in their minds about the quality of products or services offered by you.

Some might want to consider other options, instead of getting into business with you. With the competition being fierce, one lost client could pose a bigger problem if they spread the word around. While running a business, always remember word of mouth can make or break you. Hence, using a free email should be avoided to sidestep this trap.

2. Long-term credibility

When you start a business, you have a long-term goal. There is a huge investment that goes into starting a business. One crucial factor that can impact the market’s perception of your brand is the amount of money you have invested in your business. A free email account can be an indication of a company that is merely testing the waters and probably not in for the long haul. On the other hand, a Business Email address does not create any such doubts.

3. Security

When using a free email address, hackers can easily steal sensitive information and could pose a threat to your business. We are not saying that free email accounts are not safe. However, they manage thousands of accounts and massive infrastructure. Ensuring security in such a scenario can cost a lot. Since the accounts are free, some providers might manage their expenses by limiting security protocols. If you are using a free email address for your business, then it can leave sensitive information exchanged over emails exposed to online threats. In a Business Email service, the hosting provider takes extra steps to ensure the security of your email.

Conclusion

When you use a free email address, chances are very high that clients can mark your mail as spam because it looks less credible. If you want to win over your client, your brand name has to be visible. We hope that this article helped you understand the risks you might be exposed to with a free email account for your business. When you start a new business, purchasing a Professional Email Hosting service is as vital as buying web hosting for your website. Multiple web hosting providers offer feature-rich Email Hosting plans as well. You can buy a Business Email from the same provider. However, consider all aspects of an Email Hosting service and choose wisely. Good Luck!